#weluvrva Shop →

Richmond, Virginia · Est. 1737

For the love
of Richmond.

A love letter to Richmond and everyone who calls it home. Mugs, merch, and unapologetic love.

Shop the Mug Our Story
The #weluvrva Mug, a Richmond Virginia ceramic coffee mug with the iconic RVA heart logo, shown along the James River
The #weluvrva Mug $14
01 The Story

Why we luv RVA.

Richmond is a city worth falling for. River bends and front porches. Muraled alleys and Saturday markets. A food scene that keeps getting better. Neighborhoods where people still say hi. This is home. And we luv it out loud.

#weluvrva has one goal: to share how much love this city earns every day. Part love letter. Part merch. Part movement. Built by Richmonders, for Richmonders, and everyone who wants to be one.

Show up.
Show off.
Show love.
02 The Shop
The #weluvrva Mug, a 16oz matte black ceramic Richmond Virginia mug with bright orange interior and the RVA heart logo

Volume One

The #weluvrva Mug.

Matte black outside. Bright orange inside. RVA heart on the front, weluvrva.com along the bottom. Sixteen ounces of unapologetic Richmond love. Made for your morning coffee, your afternoon tea, and every good day in the RVA.

Price $14
Capacity 16 oz
Finish Matte Black / Orange
Order via Square →

Ask about bulk orders for your team, your nonprofit, or your neighborhood. Contact us and we'll get you hooked up.

Coming soon

Tees. Totes. Stickers. Hoodies.

The full #weluvrva line is on deck. Made with a local print partner, shipped to wherever in the RVA (and beyond) you call home. Drop us a line to be first to know when it lands.

The Giveback

10% of every sale rotates quarterly
to Richmond nonprofits making this city stronger.

We spotlight a new partner every three months. Because celebrating Richmond also means showing up for it.

03 The FAQ

A few
good questions.

01

What's #weluvrva, exactly?

A Richmond lifestyle brand, tended by Richmonders. Mugs, merch, and a love letter to the RVA in product form. Ten percent of every sale rotates quarterly to a Richmond nonprofit.

02

Why "RVA"?

RVA is how Richmonders say Richmond. The nickname took off in the mid-2000s through a Venture Richmond branding effort with VCU Brandcenter students, and it stuck. Three letters, a whole city in them. If you live here, you already know.

03

How did this all get started?

A brainstorm at a local Richmond nonprofit in 2019. The idea was simple: find a way to show how much love this city earns every day. When the nonprofit's vision changed course, the concept was handed off to keep going. It has.

04

Where does the 10% actually go?

To Richmond nonprofits, rotating every quarter. We spotlight a new partner every three months, the people and organizations doing the work in this city. Know one we should feature? Tell us on the contact form.

05

What's the big vision?

#weluvrva every day. But on May 6, we're celebrating Richmond's birthday big time. That's the day in 1782 Richmond officially became a city. Hard date, every year, weekday or weekend, no exceptions. One day a year when the whole city shows up, and we turn the love all the way up.

04 Say Hi

Let's talk,
RVA.

Bulk orders. Collab ideas. Nominating a nonprofit for the quarterly spotlight? Or just want to say you luv RVA too?

We read every note.